Senior Engineer - Technical Lead Nurturing

Position overview

Company: Arvi Systems and controls Pvt Ltd

Location: Yeshwanthpur industrial suburb, Bangalore

Qualification: B.E./B.Tech in Electrical or Electronics Engineering

Role Purpose

To contact, qualify and nurture incoming leads generated through Facebook, LinkedIn, Google advertisements and other enquiry channels, progressively developing them into technically qualified sales opportunities.

The role requires a mature engineer who can engage directly with business owners and decision-makers, understand their application requirements, explain the relevance of our products and sustain their interest through meaningful technical communication.

Key Responsibilities

• Contact and qualify incoming leads: Establish initial contact, understand the customer’s application, identify the decision-makers and assess the requirement, level of interest and expected purchase timeline.
• Nurture cold and early-stage enquiries: Maintain structured, consistent follow-up with prospects who are exploring options or are not yet ready to purchase. Build their understanding and confidence, progressively moving each lead towards a clear requirement and a meaningful sales discussion.
• Conduct technical discussions: Ask relevant questions about the application, equipment, load characteristics, existing power-related challenges and expected performance. Answer customer queries accurately and coordinate with engineering for detailed clarifications.
• Create engaging, relevant communication: Draft professional emails, messages and follow-up notes suited to business owners and decision-makers. Make each interaction useful by connecting product information to the customer’s specific application and concerns.
• Present product strengths effectively: Share appropriate product images, technical specifications, salient features, application examples and presentations. Explain our proprietary designs, unique selling propositions, customization capabilities and their practical benefits to the customer.
• Build relationships and advance opportunities: Address concerns, identify what is preventing the customer from progressing and agree on the next step, such as sharing load details, arranging a technical discussion, conducting a load study or requesting a proposal.
• Maintain lead records and follow-up discipline: Record discussions, technical requirements, information shared, customer responses and next actions. Track every enquiry through its stages and ensure timely follow-up.
• Coordinate with sales and engineering: Provide a clear summary of qualified requirements and support the transition to technical evaluation, proposal preparation and further sales discussions.

Candidate Profile

A technically knowledgeable and commercially aware engineer with experience in lead nurturing, technical customer engagement or technical sales of industrial UPS, power electronics or related industrial equipment. The candidate must demonstrate maturity in dealing with business owners, strong professional drafting skills and the ability to make technical discussions clear, relevant and engaging.

Primary Measure of Success

Consistently developing cold and early-stage leads into engaged prospects with clearly defined technical requirements and agreed next steps towards purchase.